Skip to Content

College of Hospitality, Retail and Sport Management

  • An aerial view of the University of South Carolina that includes the Close-Hipp building, home of HRSM.

Sport Entertainment Mgmt MBA

USC's MBA / MSEM combination degree allows students to earn a Master of Sport and Entertainment Management and an MBA in just two years. 

Two World-Class Programs

The University of South Carolina is home to some of the best master's degree programs in the nation for sport and entertainment management and business administration.

The Master of Sport and Entertainment Management (MSEM) degree program is ranked No. 1 in the SEC and No. 6 in the world (SportBusiness, 2024). It is based in the prestigious Department of Sport and Entertainment Management within USC's College of Hospitality, Retail and Sport Management.  

With the No. 1 international MBA in the nation, the Darla Moore School of Business has built a reputation of success for its top-ranked MBA programs. The One-Year Master of Business Administration (MBA) degree program provides a rigorous curriculum designed to have an immediate impact on your career. 

The MBA / MSEM combination degree will empower students to earn both of these degrees in just two years — maximizing their investment and career advancement opportunity.

Program Benefits

  • Gain a distinctive career edge 
  • Specialized sport and entertainment management and dynamic business curriculum
  • 12 consolidated credit hours
  • Earn two master's degrees in two years

Application Essentials

Graduate students are admitted through a cooperative effort between The Graduate School of the University of South Carolina and the Department of Sport and Entertainment Management. All applicants for the master's program in sport and entertainment management must apply through the Graduate School.

Prior to beginning the online application process, it is helpful to gather the required supporting documents and  contact information for those who will be writing letters of recommendation in support of your application.

  • A current resume.
  • A one- to two-page statement of career objectives that specifically addresses how the MSEM curriculum will help the applicant achieve these objectives.
  • At least two letters of recommendation. One letter must be from a current or former professor that can comment on the applicant's ability to succeed in graduate studies. The Graduate School requires all letters of recommendation to be submitted through the online portal. Upon submission of your application, the online system will contact your recommenders by email, with instructions for submitting their recommendation.
  • One official transcript from each college or university attended (undergraduate and, if applicable, graduate). Successful applicants generally have a GPA of 3.0 or above (on a 4.0 scale). Such a GPA, however, does not guarantee admission. Official transcripts are sent directly from your institution to The Graduate School, or submitted in an envelope sealed by your institution. Opened copies of transcript are not official. It is important to submit your online application BEFORE you request your transcripts to be sent to The Graduate School.
  • While all applicants are required to submit official transcripts, we encourage applicants to upload unofficial transcripts to the online application. These unofficial transcripts significantly assist the department in evaluating your application, and may allow for a quicker admission decision.
  • International applicants must provide official documents, but DO NOT submit your original copies. Instead, send certified copies and/or bring your originals to the Graduate School upon arrival. 
  • We consider GRE/GMAT waivers. An applicant can submit their application without GRE/GMAT scores, and admission will be considered based on the strength of the application file. Applicants with an undergraduate GPA of 3.2 or above and/or sport, entertainment, or related business experience can qualify for a waiver. Under the Academic Tests section of the application, an applicant can submit a brief document stating how they qualify for a test score waiver. Applicants who have taken the GRE/GMAT may still include those exam scores for consideration.
  • Applicants whose native language is not English must submit TOEFL or IELTS scores. International applicants who have received a degree from a college or university in the United States are not required to submit a TOEFL or IELTS. Test scores are valid for two years only. The Institutional Code for the TOEFL is 5818. Applications will not be considered until all components of the application have been received by The Graduate School.

Work experience can be beneficial in your overall application file. Applicants should consider highlighting any full-time work in sport and entertainment along with any relevant internships and practicums they have completed.

The Department of Sport and Entertainment Management offers a limited number of graduate assistantships to MSEM students. Graduate assistants will help with research, teaching, and / or other departmental tasks for 10-20 hours per week in exchange for a stipend. In addition to the stipend, out-of-state students awarded a graduate assistantship will receive in-state student tuition rates. To apply for an assistantship, simply indicate "yes" when asked if you desire to be considered  for an assistantship during the online application process.

SPTE also offers fellowship opportunities. Fellowships also provide a waiver so students only pay in-state tuition and a scholarship of $250 per semester. There are no work requirements for fellowships.

The Darla Moore School of Business offers MBA fellowships of $250 per semester to admitted out-of-state students so they only pay in-state tuition with the applied waiver. Additional fellowships are offered to top candidates who have work experience and have submitted GMAT or GRE scores.

Applicants should contact the Office of Student Financial Aid and Scholarships for other assistance opportunities.

Apply Now


MBA/MSEM Student Testimonials

I arrived at South Carolina with an acute interest in sport business, so the university physically placed me in front of industry leaders. I was given the opportunity to apply my studies with Green Jackets at the Masters, NFL executives at SoFi Stadium, FIFA officials at the Gold Cup and team owners in the Austrian Alps. I leave South Carolina with two postgraduate degrees and a range of hard skills like regression analysis to soft skills like leadership. The MSEM program entails a three-month work-study, so I have been the country manager at a sport finance startup called Fan Owned Club. We provide the experience of owning a European soccer club to the common fan. I am based in the Austrian Alps at FC Pinzgau Saalfelden.

Henry Adam Caver
Henry Adam Caver

Since my junior year in high school, I knew that I wanted to pursue a career in sports. The undergraduate Sport and Entertainment Management program was such a great fit for me to thrive in a new environment. After the pandemic hit, I knew that I wanted to pursue a graduate degree. Returning to USC after my Disney College Program was an even more perfect fit, as the timing lined up for me to be a part of the new dual-degree graduate program. The dual-degree program provided me with all of the necessary resources to reach my full potential. The people were truly the best part. There were countless opportunities to gain beyond-the-classroom experience and the relationships I formed are invaluable. There was never a dull moment because the accelerated curriculum always kept me moving forward.

Hunter Forchetti
Hunter Forchetti

Dual Degree Value – Why MBA + Sport and Entertainment Management?

Earning an MBA alongside a Master of Sport and Entertainment Management (MSEM) offers a unique educational experience that equips students with a powerful combination of business acumen and expertise. The University of South Carolina’s MBA / MSEM combination degree allows students to deepen their understanding of sport and entertainment management while simultaneously developing a strong foundation in core business disciplines such as finance, marketing, strategy, and leadership.

This dual-degree approach can provide graduates with the versatility to pursue a wide range of careers across the sport, entertainment, and business sectors. Organizations within these industries increasingly value professionals who not only understand the nuances of event management, sponsorship deals, and media rights but also possess the strategic and financial skills to drive organizational growth and success.

Through this program, students gain insight into the intersection of business strategy and the dynamic world of sport and entertainment. They explore how key business functions such as operations, data analytics, and corporate partnerships influence the success of teams, venues, and entertainment companies.

Combining these two master’s degrees into an accelerated two-year program can allow students to develop a comprehensive skill set that may open doors to leadership positions in fields such as team operations, venue management, entertainment finance, sports marketing, and more.

Get in Touch

Use our interest form to get more information or reach out directly to Christopher M. Harris, Ed.D.

Christopher M. Harris headshot

Christopher M. Harris, Ed.D.

Director of Graduate Marketing and Recruitment
College of Hospitality, Retail and Sport Management

ch187@mailbox.sc.edu
803-777-9257

Program Directors

Stephen Shapiro headshot

Stephen Shapiro, Ph.D.

MSEM Program Director
Interim Associate Dean of Graduate Education
Professor

College of Hospitality, Retail and Sport Management
Department of Sport and Entertainment Management

803-777-0783
shapirsl@mailbox.sc.edu

 


Challenge the conventional. Create the exceptional. No Limits.

©