Are you self-confident and composed, even in difficult situations? Are you good at explaining things clearly and, more importantly, in a way that earns trust? If so, you could be destined for public relations.
You will refine your skills in writing, strategy, leadership, crisis planning and management, creativity, problem solving and conflict resolution. You'll also get hands-on experience working with clients in our community through experiential learning in the classroom, our student-run agency and national competition teams.
Study with engaging teachers and public relations veterans and experts who will give you experience in and out of the classroom.
Work for real clients through The Carolina Agency, which is student-run and advised by industry veterans.
Learn traditional skills combined with the latest technology as we help prepare you for a rapidly changing industry.
The USC chapter of the Public Relations Student Society of America is active in conferences and competitions.
What You’ll Study
After you complete Carolina Core and foundational requirements, you'll learn how to create a campaign, write a press release, manage an event and engage the public in your cause. You also can choose from dozens of other classes to customize your education. As a senior, you'll spend a semester building a public relations campaign for a real client.
Gain the professional and personal intelligence it takes to have a successful career.
Working with others to achieve a common goal or objective
Analyzing and evaluating information to make informed decisions or judgments
Applying critical thinking and analytical skills to make informed and effective decisions
Resolving disagreements or disputes between individuals or groups in a fair and constructive manner
Planning, prioritizing and managing tasks and resources to achieve specific objectives
Planning and Strategy
Developing and implementing a comprehensive and effective approach to achieve specific goals
Using your degree
Make your college experience the foundation for a successful future.
- Crisis Manager
- Meeting Planner
- Social Media Expert
- Public Relations Agencies
- Nonprofit Organizations